What Is Contribution Margin?
Formula
Contribution margin per unit = price − variable cost per unit. Contribution margin ratio = contribution margin ÷ price.
Example
A price of 50 and a variable cost of 30 give a contribution margin of 20 per unit, or a 40% ratio.
Contribution vs. Gross Margin
Gross margin subtracts cost of goods sold, which can include some fixed production costs; contribution margin subtracts only costs that vary with volume.
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🔗 Related Terms
More Business & Sales Terms
- Accounts Payable
- Accounts Receivable
- Average Order Value (AOV)
- Balance Sheet
- Burn Rate
- Cash Flow Statement
Last updated: September 27, 2026. This definition is for general educational purposes only. It is not financial, investment, tax, legal, or medical advice, and it does not recommend any product or course of action. For decisions about your own situation, consult a qualified professional.