Business & Sales

What Is Conversion Rate?

Conversion rate is the percentage of visitors or users who complete a desired action, such as making a purchase, signing up, or filling in a form. It is widely used in e-commerce and marketing to measure how effectively a website, page, or campaign turns interest into action.

Formula

Conversion rate = conversions ÷ visitors × 100. 45 purchases from 1,500 visitors is a 3% conversion rate.

Comparing Results

Rates vary widely by industry, product, and traffic source, so comparisons are most meaningful within the same context.

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🔗 Related Terms

Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Average Order Value (AOV)

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Last updated: September 29, 2026. This definition is for general educational purposes only. It is not financial, investment, tax, legal, or medical advice, and it does not recommend any product or course of action. For decisions about your own situation, consult a qualified professional.