Business & Sales

What Is a Retail Price?

The retail price is the price at which a product is sold to the final consumer. It includes the retailer's cost plus a markup to cover operating expenses and profit. Manufacturers often publish a suggested retail price, commonly called MSRP (manufacturer's suggested retail price).

Retail Price and Sales Tax

In the United States, sales tax is usually added on top of the listed retail price; in many VAT countries, the displayed consumer price already includes VAT.

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🏷️ Markup & Margin Calculator Find your selling price, or check your real profit margin. Calculate → 🏷️ Discount Calculator Find the sale price, or work out what discount you're actually getting. Calculate → 🧮 Sales Tax Calculator Official 2026 sales tax rates for all 50 states and DC. Calculate →

🔗 Related Terms

Wholesale Price Markup Percentage Discount Sales Tax

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Last updated: September 27, 2026. This definition is for general educational purposes only. It is not financial, investment, tax, legal, or medical advice, and it does not recommend any product or course of action. For decisions about your own situation, consult a qualified professional.